Episode 40 Debbie Ducic of Gutzy Women, on RSS Feeds

The show starts a little slow because guest is in an earlier time zone and because of weather the internet was slow but ten minues into the show, it rocks. Debbie Ducic is a great advocate for Women Business Owners getting over their fear of Web 2.0 tactics for marketing on the web. Her blog/forum, www.gutzywomen.ning.com is a great learning and sharing arena for women business owners and also enlightened men.


Talking points: from Debbie Ducic

The importance and need for RSS feeds ties in with the inundation of information that we are all experiencing at the same time that we are all getting busier...especially those of us who are into online and offline social networking.

So the RSS feed works two ways.

Editorial comments: Techno Granny
HTML feed directly into e-mail. Shoots out stuff from your blog and shoots it out to all types of people.
Choose how info comes: RSS feed reader, or e-mail.
Feedburner.com—free service to help. Advanced stuff may cost.
Optimize and publicize.
Automatically sends out RSS feed to various places, widgets.
Sign up in e-mail feed for html.
Word Press, type pad, blogger—blog services

Debbie Ducic additional show notes

1. Feeds permit subscription to regular updates, delivered automatically via a web portal, news reader, or in some cases good old email.
Set up readers to let you know when there are articles of niches you are interested in.

2. Feeds also make it possible for site content to be packaged into "widgets," "gadgets," mobile devices, and other bite-sized technologies that make it possible to display blogs, podcasts, and major news/sports/weather/whatever headlines just about anywhere.

• Consumer Bottom Line: Subscribing to feeds makes it possible to review a large amount of online content in a very short time.
• Publisher Bottom Line: Feeds permit instant distribution of content and the ability to make it "subscribable."
• Each time you send blog, you are sending out a notice to sign up for RSS feed.
• Set aside a day to set up all the publicizing information that you can.
• Advertiser Bottom Line: Advertising in feeds overcomes many of the shortcomings that traditional marketing channels encounter including spam filters, delayed distribution, search engine rankings, and general inbox noise.

hundreds of thousands of bloggers, podcasters, and videobloggers publish feeds to keep themselves better connected to their readers, listeners, admirers, and critics.

Apple, through its iTunes Music Store, offers tens of thousands of audio and video podcasts for download, each of which is powered by a feed.

A typical interface for a feed reader will display your feeds and the number of new (unread) entries within each of those feeds. You can also organize your feeds into categories and even clip and save your favorite entries (with certain applications).
If you have a website, blog, audio/video content, or even photos, you can offer a feed of your content as an option.
If you are using a popular blogging platform or publishing tool like TypePad, Wordpress, or Blogger, you likely publish a feed automatically.
Even other non-blogging sites like social photo-sharing service Flickr offer feeds of content you produce that others can retrieve.
There are also tools on the market that can help transform traditional web content into the right format for distribution.
Here's how it works:
POST Content on my blog >>>>>>>>>automatically pings feedburner>>>>>>>changes content into XML language>>>>>>>>aggregator reads content and forms into list of unread new articles or podcasts into itunes downloadables>>>>I use my feedreader to check out what's on it>>>>>>>>behind the scenes, I give my feed code to other blogs, social networking sites, as well as other aggregators>>>>>>>>automatically posts entries to many places across the internet.
END RESULT: Saves everybody time! Exponentially increases GutZy Women's Reach with a little work from the beginning of setting it all up but is automatic from there.
CHALLENGE: Getting people to subscribe. Answer: Social bookmarking sites: Digg & Technorati as 2 examples. Get people to Digg & favorite tehnorati from your blog. Blogoshpere.
NEXT STEP: Learn more how to get podcasts feeding.

Reach Debbie Ducic at: www.gutzywomen.com or join her member site at: www.gutzywomen.ning.com