 Hosted by: technogranny Title: Techno Granny, Joan Stewart, the Publicity Hound, NAWBO Day Preview |
| Time: 09/13/2010 08:00 AM EDT Episode Notes: Publicity expert Joan Stewart shows you how to use free publicity to establish your credibility, enhance your reputation, position yourself as an expert, sell more products and services, promote a favorite cause or issue, and position your company as an employer of choice---all on a shoestring budget........................... Today Joan publishes the popular free ezine, "The Publicity Hound's Tips of the Week," every Tuesday. A prolific blogger, she writes about publicity, PR and social media topics at PublicityHound.net and MySocialMediaSolution.com/blog. She's written four ebooks on publicity topics and is featured or quoted in more than 60 books on the topics of publicity, PR, marketing and small business issues............................ As Media sponsor for 4th Annual NAWBO Day, TechnoGranny has decided to get Joan to do a preview of her workshop at 4th Annual NAWBO Day in Pittsburgh, Pa. .................................................................................... You will hear: - -
For additional information on 4th Annual NAWBO Day, an initiative fo National Association of Women Business Owners, Greater Pittsburgh Chapter: http://nawboday.com, NAWBO Day is this Friday, September 17, 2010 Talking points: - -One major change in "the publicity game" compared to 20 years ago - -The truth about press releases. Do they really work? - -3 story ideas that women business owners can pitch--right now! - -A great tip on how to build relationships with journalists (lots of people wouldn't bother doing this) - -A terrific free resource for anyone who has a shoestring budget (or no budget) for publicity -------------------------------------- Joan Stewart The Publicity Hound 3434 County KK Port Washington, WI 53074 USA Phone: 262-284-7451 (Central Time Zone) Fax: 262-284-1737 http://www.PublicityHound.com http://www.PublicityHound.mobi Where to follow me: Blog: http://www.PublicityHound.net Twitter: http://Twitter.com/PublicityHound Faceboook: http://www.facebook.com/publicitytips http://expertsclick.com Publicity expert Joan Stewart shows you how to use free publicity to establish your credibility, enhance your reputation, position yourself as an expert, sell more products and services, promote a favorite cause or issue, and position your company as an employer of choice---all on a shoestring budget. She explains how to develop strong relationships with journalists and broadcasters at traditional media outlets, and use social media sites to build a targeted following of people who are dying to do business with you. Joan worked in the newspaper industry for 22 years, including stints as an editor at four daily newspapers and The Business Journal in Milwaukee. Her own publicity campaign started at 10 when her hometown newspaper wrote a story about a blue ribbon she won for a 4-H sewing project at the Ohio State Fair. From then on, she was hooked. A few years later, while other girls her age were playing with Barbie dolls and listening to Beatles albums, Joan was always scheming and thinking of ways to get into the giant newsroom at The Cleveland Press, her local metropolitan newspaper, so she could meet reporters and ask them about their jobs. During the next 10 years, Joan used every excuse imaginable to get into the newsroom. She interviewed reporters for class projects. She visited The Press during school field trips. She talked her way into the newsroom again when she was named sports editor for her high school newspaper and she told the grizzled sports reporters at The Press that she wanted to visit them to learn “how the pros do it.” She was mesmerized by the clanging of Underwood manual typewriters, editors barking orders to reporters, and the fog of cigarette smoke. In 1974, she was involved in her first investigative story as editor of The BG News at Bowling Green State University in Bowling Green, Ohio. Rumors had circulated throughout campus that local fraternities were encouraging their members to cast multiple ballots in the student elections so their favorite candidates would be elected. She and three other newspaper staffers entered the voting booths several times on election day and stamped “The BG News” on the paper ballots, then dropped them into the ballot boxes—proving that the lax election system indeed made it possible for students to vote more than once. The university threatened her and the other journalists with expulsion. They were later cleared, but a story about the controversy appeared along with her photo in none other than The Cleveland Press. “I was thrilled because it gave me one more reason to be able to visit the newsroom,” she said. But she was mortified when the article misspelled her name. "Joan Gestl" appeared as "Joan Grestl." It was her first valuable lesson in the importance of accuracy. Today Joan publishes the popular free ezine, "The Publicity Hound's Tips of the Week," every Tuesday. A prolific blogger, she writes about publicity, PR and social media topics at PublicityHound.net and MySocialMediaSolution.com/blog. She's written four ebooks on publicity topics and is featured or quoted in more than 60 books on the topics of publicity, PR, marketing and small business issues. Follow her here: At her publicity blog at PublicityHound.net At her social media blog at MySocialmediaSolution.com/blog Joan lives (and tries to stay warm) in Port Washington, Wisconsin. |
Techno Granny Show blog is an additional way for Techno Granny Talk Cast fans to keep up with Techno Granny. She is a 61 year old single grandmother who also hosts four Talk Casts on the Talk Shoe network. The Techno Granny show is designed to bring baby boomers and others up to snuff with 21st Century technology. TechnoGranny Talks is more than that, it is technology finds and opinions of a tech savvy grandmother who is a power user of technology.
Saturday, December 4, 2010
TechnoGrannyShowBlog, Joan Stewart Publicity Hound, Pittsburgh NAWBO Day Preview
Monday, November 29, 2010
Techno Granny Show Notes, StartUpsAcrossAmerica, September 6, 2010
 Listen live at: http://tinyurl.com/technogrannyshow |
| Time: 09/06/2010 10:00 AM EDT Episode Notes: TechnoGranny is on holiday time this week since our guest Ruth Hedges of FundingRoadmap.com is a Californian and I hated to ask her to get up at 4AM Pacific time to do our normal 7 AM show............................. Periodically we review websites and this one hooks up StartUps with Potential Investors----Geographically! Have you business owners heard, "There's money out there, you've just got to find it?" Well Ruth has put a roadmap online for you to use. ........................ Hear why StartUpsAcrossAmerica and FundingRoadmap will help you think outside the box and "put you on the map."--literally! ...................... P.S. Next week TechnoGranny will be back at that unearthly hour of 7 AM. |
Stand up and be counted.
"Give us your fired, your under-funded start-ups, your huddled masses of innovative entrepreneurs yearning for access to capital. The wretched refuse of your economically broken shores. Send us the Twitters, the LinkedIn and Facebook tempest-tossed pioneers fighting to claim their piece of the American dream and let them stake a claim on the Startups Across America map, so we can all walk through the golden door." -Ruth E. Hedges (with help from Emma Lazarus)
© 2009 Unismart Capital Software Inc. All Rights Reserve
StartupsAcrossAmerica.com is the first entrepreneurial map of the United States, where startups can stand up and be counted. "As it grows it will detail the number of startups in each state and the funding they need to launch. By highlighting the numbers and listing the actual enterprises seeking funds, we intend to help level the playing field for access to capital," said Ruth Hedges, CEO of Unismart Capital Software Inc.
While spotlighting the innovation, imagination and self determination that abounds among this country's entrepreneurs, the Startups Across America map and its listings intend to give investors, community leaders, and other finance-related decision makers a keener understanding of the real dollars needed, state-by-state, for these new enterprises to succeed. "We encourage every startup to register and stake their claim on the map to bring attention to their efforts individually and collectively," says Hedges.
The interactive map is being launched in response to lean times for start-up capital. Although start-ups contribute profoundly to job creation, the economic meltdown and the resulting recession have dried up seed capital for such ventures.
Hedges hopes the map will inspire wealthy Americans who may never have invested in early stage startups to discover the volume and depth of investment opportunities across the country and to invest as way to contribute to economic recovery.
"While Americans currently have 3.7 trillion dollars sitting on the sidelines in money market accounts, countless brilliant ideas, technology, research and innovation have been squandered for lack of investment, with ongoing consequences for our health, our economy and our society” says Hedges, "we need to encourage investment in entrepreneurs and innovation in every way possible and provide a fast track system to launch viable new ventures."
"The Startup America map allows us to see where startups are located, how much capital they need and what they will do with the funding, so investors can find, research and make sound investments. An interactive picture of the entrepreneurial landscape can help to proliferate reality-based economic activity and renewed prosperity for everyone," says Hedges.
It can be argued that the ambition and innovation of our entrepreneurs are keys to rebuilding the nation's economy. With more than 15 million Americans unemployed and vying for a scarce number of jobs, entrepreneurship is the crucial means for growing our economy — locally and nationally.
It's one thing to believe in "the American dream," the challenge is to fund and facilitate it in the real economy. This project is to encourage private investors to power a resurgence of small business development in America by backing the creation of new ventures.
More than one new business is born every minute. In 2009 business startups reached their highest level in 14 years – even exceeding the number of startups created during the peak of the dot-com heyday. Unfortunately the under-funding of too many of these businesses prevents them from getting safely off the ground, resulting in lost innovation, revenue and job creation, a national crisis we are paying for now more than at any other time in our nation's history.
As Pulitzer Prize winning NY times columnist Thomas Friedman said: "We owe our young people something better — and the solution is not that complicated, although it is amazing how little it is discussed in the Washington policy debates. We need three things: start-ups, start-ups and more start-ups."
"We couldn't agree more. So to be able to see who these entrepreneurs are, where they are, and how much capital they need to launch and succeed, we decided to build a digital map showcasing Startups Across America. Now anyone launching a new company in the USA can stake their claim for a piece of the American Dream on the map and broadcast their funding needs to a nation of possible investors," said Hedges.
The number of start-ups and the funding dollars they are trying to raise will be totaled by state and showcased on the map so everyone can see where the opportunities are and the money is needed. We can no longer wait for or depend on conventional forms of capitalization, i.e. small business loans, angel and venture capital to provide access to capital to get us out of the economic crisis. Last year the number of applicants who got venture or angel capital was shockingly low, and too many great ideas, products and inventions never saw the light of day. We must provide another option.
To achieve a more level playing field for access to capital, wealthy individuals need to take a more active role investing in entrepreneurship and innovation to help rebuild the American economy. But they can't do that if they don't know where the need is, where the pioneers are, and how much capital entrepreneurs need to launch and succeed. And we need to remove certain regulatory roadblocks that for too long have limited access to investment.
We hope entrepreneurs everywhere will join our campaign and encourage startups to sign up onto the map as a first step in a new process to create an expanded flow of investment capital and a new way of clearly seeing the promising Startups Across America.
For information contact 877-780-8955
© 2010 Unismart Capital Software Inc. All Rights Reserved
StartupsAcrossAmerica.com is the first entrepreneurial map of the United States, where startups can stand up and be counted. “As it grows it will detail the number of startups in each state and the funding they need to launch. By highlighting the numbers and listing the actual enterprises seeking funds, we intend to help level the playing field for access to capital,” said Ruth Hedges, CEO of Unismart Capital Software Inc.
Monday, November 22, 2010
Techno Granny, Business Help Outside Your House From Home
| Title: Techno Granny, Business Help Outside Your House From Home |
| Time: 11/22/2010 10:00 AM EST Listen at: http://tinyurl.com/technogrannyshow Episode Notes: So you have a small business and it's getting larger but you still don't want to get an office, hire a staff, pay employee taxes. Why can't you get help that is an independent contractor that will take the load off you, help you build your business and not have to "hire an employee." You can!  Joyce Kane of CybertaryInc, a bonded virtual assistant, will talk about tools that your virtual admin, your intern, your partners can use to increase efficiency, but down on overload and allow you to do what you do best, grow your business. Topics for discussion, Tools Joyce uses as a virtual administrative assistant to help her clients: · LogMeIn Ã-- remote access · YouSendIt--large file transfer(Also check out TechnoGrannyShow, "Send that File, Is that a Coffee Job?") · SurveyMonkey ----Marketing/Surveys · Doodle------ Scheduling, polls · Google Docs · Istockphoto and dreamstime ----free or low cost images for use on advertisements, brochures, etc. · Sticky Notes-------Windows 7 (I think may also be available in Vista. · Carbonite - backup (nominal fee monthly). · . Express Conference -----conference calls Some that she just heard about at 5th Annual Pa Business Technology Conference and plans to try out: Snippy---easy screen capture.................................... Zoho---Organization and collaboration.....................................(There is also a whole show buried in TechnoGranny comparing Zoho and SalesForce.com) Dogpile--alternative search engine................................................ Checkvist-- to do list......................................................Also you can find the crib notes on this show at: http://technogrannyshow.com Don't forget to vote for the blog and follow it to get updates. |
Joyce uses these tools to support her clients virtually. Some of the tools/tech tips are (most are free):
Show notes from Joyce
Joyce Kane is the owner of Cybertary, a Virtual Assistant service company. Joyce decided to start her own business a little over a year ago when she was laid off from her corporate position as Senior Director of IT Infrastructure Management for a large financial institution here in the city. She spent over 30 years in IT and Telecommunications management for such diverse corporations as USAirways and Verizon, in roles spanning Sales and Business Development to internal Operations Support of technologies. She decided to start Cybertary Pittsburgh because it offered a balance between technology, operational support of small businesses, consulting services and people management – all skills that she has honed in her professional career.
LogMeIn – a free tool that enables us to access a client’s computer remotely via a 256 bit SSL encrypted, double password protected connection. It is similar to PCAnywhere, GoToMyPC, or Windows Remote Desktop Connection.
YouSendIt – is a free tool that allows Cybertary to send large files. Oftentimes, there are restrictions on the size of files that can be attached via email, for example. You send it allows for file sizes – large Powerpoint presentations with embedded video transfer or PDF’s with images can be quite large, greater than 5MB which is typically the restriction set with emails, especially corporate systems.
SurveyMonkey – a tool that is useful for Marketing and Surveys. If one of our clients wants to hold a users meeting and is interested in topics for the agenda, they can send out a survey to their customers to vote on topics that would most interest them.
Doodle – allows us to propose a time across a group, or schedule a meeting for a group of people at a time when most, if not all, can attend. It is more efficient than sending emails back and forth to find a good time.
Google Docs – Google offers an alternative to Microsoft office productivity software, including spreadsheet, document preparation and presentations. You need a gmail account. One of our clients, a MAC user, generated his contact list via Google spreadsheet that we used for a prospecting campaign, for example.
Istockphoto and dreamstime – free or low cost images for use in Newsletters, blogs, etc. Pictures help to drive home the message of the text.
Sticky Notes – Windows 7 (I think may also be available in Vista) – an electronic Post-It note. I am a list person and this is helpful as a tickler for my To-Do list.
Carbonite - backup of files for a nominal fee monthly (less than $60/year). With my IT background, I have a belt and suspenders approach to technology. I use Carbonite as an online backup tool as well as a local external drive. You can never be too safe. Mozy is a similar tool.
Express Conference – Allows for Multiparty conference calls with call recording and feedback on number of attendees, duration of the call etc.
Some that I just heard about and plan to try out:
Snippy – easy screen capture – an online clipping capability instead of cut/paste or alt/printscreen to capture error messages or content more easily
Zoho – a broad portfolio of internet based applications spanning organization, collaboration business and productivity applications.
Dogpile – alternative search engine.
Checkvist – a shareable to do list
Most of these tools are free or relatively low cost. They may also have chargeable versions that allow for more capacity or options beyond what the free versions offer.
LogMeIn – remote access
YouSendIt – large file transfer
SurveyMonkey – Marketing/Surveys
Doodle – Scheduling, polls
Google Docs
Istockphoto and dreamstime – free or low cost images for use
Sticky Notes – Windows 7 (I think may also be available in Vista
Carbonite - backup (nominal fee monthly)
Express Conference – conference calls
Some that I just heard about and plan to try out:
Snippy – easy screen capture
Zoho – Organization and collaboration
Dogpile – alternative search engine
Checkvist – to do list
Is this what you were looking for? If not, let me know. I also have some others.
Where am I supposed to be and what is the access to the show? Let me know, please.
Have a great weekend.
Warmest Regards,
Joyce Kane
President
Joyce Kane
Cybertary
1525 Park Manor Boulevard, Suite 266
Pittsburgh, PA 15205
412-428-9595,
Saturday, November 6, 2010
Listener Appreciation Seminar, QR Codes
 |
| See side bar on right of this blog to register and pay with PayPal. Save by registering for both 11-10 QR "Code Banquet "and 11-20-10 Seminar, "Create Online Platform to Sell Anything" |
Sunday, September 26, 2010
Workshop with TechnoGranny, "Create Online Platform to Sell Anything "
Still waiting for the internet to save you! Take matters in your own hands and attend this seminar. Even for a small business or solo entrepreneur, the cost will be liquidated with acquisition of one new client. You figure out after the seminar your return on investment. You will be pleasantly surprised~
Create an Online Platform to Sell Anything™
3 Hour Hands On Workshop
Bring your laptop for some ready-to-use tools to “Get Your Google On”!
Learn from TechnoGranny™, TalkCast Host, 2009 Small Business Journalist of the Year and "Get Your Google On Gal.” Finalist in the American Business Stevie Awards in the Media Category
8 Lessons DIRECTLY from her experience in creating an online platform
1. Establish yourself as an EXPERT
2. MARKET your business
3. SELL information products
4. PROMOTE your speaking
5. PUBLISH a book
6. Fuel Your NEW PRODUCT launch
7. Become an internet radio and TV Business Rock Star”
8. Get Your International and PITTSBURGH GOOGLE ON!
10 Tremendous Tools to Get You Going!
1. Free Advertising, I am Kidding Right? NOT!
2. Blogging, Article Marketing, Is there a difference?
3. Social Media—To Tweet or Not to Tweet? LinkedIn or LinkedOut?
4. TalkCasting, Webinars, Do You Have a Face for Radio?
5. Landing Pages—Don’t Buy a List, Get by Giving!
6. Auto Responders ---Automate Your Conversations
7. Real Live Networking—From Shorts to Big Boy Pants
8. E-Book—Everyone’s Got an “Ask the Expert” in them, So “Who Wants to be a Millionaire?”
9. You Tube, Why the Old Lady in Bulgaria Trumps Techno Granny on 1st page of Google!
10. How a Local Videographer Became Internationally Known Over Night!
Who Should Attend?
• B2B marketers – small businesses, consultants, educators, transportation, restauraunteurs
• B2C marketers - retail, insurance, wellness, service professionals, finance and accounting
• Corporate marketing managers and directors , bloggers and podcasters, entertainers
• Advertising agency professionals, new product and service developers
Only 20seats available! Charge $147.00
To Register
Or Call 412-528-5048 to register by phone
Friday, August 20, 2010
TechnoGrannyShow, Reinventing Telephony, 8-16-10
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