Guest on October 20, 2008 show, Anne Fleming of Women-Divers.com
Fleming has been a pivotal leader in brand development and strategic product planning for international companies like American Eagle Outfitters, Atlantic Luggage and Cresswell & Baldwin Lighting.
With over 20 years of corporate marketing, Flemings’ various roles have embraced corporate brand identity, market research, consumer intercepts and application, product design management, trend and color forecasting, trade show management and ecommerce.
Fleming and her business partner launched www.women-drivers.com, a bilingual social networking site in July, 2008. Women share and rate their Purchase, Browse, and Service experience at 21, 000 new car dealerships in the United States. These real time reviews empower members to locate certified women-friendly dealers in their city. The Company collects and sells the experiences, data and demographics via Women Satisfaction Index (WSI) INSIGHTS ™ to the industry. The analytics, provided in weekly, 24.7 reports, empower dealerships and educate them on how to shift Browsers into Buyers.
The mission of Women Drivers ™ is that women be receive the best experience at dealerships leaving her as well as the auto professional empowered and satisfied with the entire process.
Outline of the interview:
Why did you start Women Drivers.com?
95% of car salesmen being men, there is this Venus-Mars thing that goes on at the dealership that is so threatening that 9 out of 10 women take a man with them simply to “balance” things out.
Women Drivers collects the data and sells Women Satisfaction Index (WSI) INSIGHT ™ reports to the dealership and industry to educate them on women’s experiences at their dealership & provide tools for them to improve their level of service to women in our country.
Women’s Buying Power at the Dealership?
- Women buy 53% of all automobiles, but influence the purchase up to 80%
- Women buy $80 Billion of new cars and have 65% of all service work done at the dealerships
- Women buy 43,200 cars every day of business (mon-sat)
The Mission of Company
The mission of Women Drivers ™ is that women be receive the best experience at dealerships leaving her as well as the auto professional empowered and satisfied with the entire process.
What are the criteria for being a certified Women-Friendly dealership?
For each review written a rating is auto-calculated and posted. Ratings range from a 5.0 (Excellent) to a 1.0 (Marginal). Each review will appear under one category - Browsing, Purchasing or Servicing. Certified Women Friendly dealership scores are:
What motivates women to go to a Women-Friendly dealer?
What motivates a dealership to be Women-Friendly certified?
Anne Fleming
Women-Drivers.com
412-327-2604
www.women-drivers.com
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