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Tuesday, October 27, 2009

TechnoGranny, Comparison of SalesForce and Zoho for CRM, Customer Realtionship Management

There was confusion between me and my guest for this show, so most of this information is either from Wikipedia or the respective websites for Sales Force and Zoho. I look forward to having Ed Denzler on the Techno Granny Show in the near future.
You can listen to this show live if you prefer audio at: http://tinyurl.com/TechnoGrannyShow

Customer relationship management (CRM) is basically the function of building a long standing relationship with a customer. This maximizes profits, since it is cheaper to retain a current customer than it is to find a new one. It also consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.

Sales force management systems are information systems used in marketing and management that help automate some sales and sales force management functions. They are frequently combined with a Marketing Information System, in which case they are often called Customer Relationship Management (CRM) systems.
Sales Force Automation Systems (SFA), typically a part of a company’s customer relationship management system, is a system that automatically records all the stages in a sales process. SFA includes a contact management system which tracks all contact that has been made with a given customer, the purpose of the contact, and any follow up that might be required. This ensures that sales efforts are not duplicated, reducing the risk of irritating customers. SFA also includes a sales lead tracking system, which lists potential customers through paid phone lists, or customers of related products. Other elements of an SFA system can include sales forecasting, order management and product knowledge

This is what sales force.com says about their CRM product:
Successful CRM involves many different areas of your company, starting with sales, of course. But also various other customer-facing areas, like marketing and customer service. Salesforce.com offers a technology solution for all those areas… and more. With Salesforce CRM software as a service and our Force.com cloud computing platform, you can mind your customers and your budget at the same time (very important in today’s economy). Get up and running in 30 days with the world's most proven and loved CRM solution.

The Zoho Office Suite is a Web- based online office suite containing word processing, spreadsheets, presentations, databases, note-taking, wikis, CRM, project management, invoicing and other applications developed by ZOHO Corporation(formally AdventNet Inc.), an Indian-based company[1][2][3]. It was launched in 2005 with a web-based word processor. Additional products, such as spreadsheets and presentations were incorporated later into Zoho. [4]
Zoho applications are free to use at the entry-level and require a fee for more extensive or professional use.
Sales & Marketing
Zoho CRM aligns your Sales and Marketing by integrating sales with campaigns, leads, sales pipeline, forecasts, etc
Award-winning, complete CRM solution. Zoho CRM offers all the modules and tools that you might need to run your sales & marketing.
Value for your money. We not only provide a great CRM solution, but also have a great price too. How about... 3 users entirely free? No strings attached, not a trial, just free!

1 comment:

Joanne Quinn-Smith said...

Tahnks to Zoho and SendCurl for noticing both the show and the blog.