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Wednesday, September 16, 2009

TechnoGrannyShow, Zero Cost Marketing, Web Site Tutorials 8-24-09

Dale Stefancic-Bio, Host of Entrepreneurs on Call

Born in Cleveland, Ohio in 1951, had the traditional upbringing, Loving parents and sister. After high school I attended Kent State University for business. After three years I transferred to Ohio State and received a degree in Landscape Contracting and Design.
I worked my landscape contracting business successfully for 8 yrs. Before wearing all the hats became more than I wanted to handle anymore. I started out in the job market and soon took a job with a large privately held water ultility where I am still currently employed today, 27 years later.

As time moved on and I got into my fifties, plus three different sales of ownership of my company, different corporate climate everywhere, I thought it be fitting to exercise that entrepreneurial itch I have always had.

I always knew that there was more to the game than trading hours for dollars. I wanted to create a business where I could leverage my time and my money.
I began to invest in myself with education from what I considered the masters. The people who I wanted to be like. So I read everything from the likes of Don trump, Robert Kiyosaki, John Carlton, Dan Kennedy, the classic by Napoleon Hill, Think and Grow Rich as well as many others. Still to this day , I am a student. I began to develop myown business model and incorprorated what I had learned.

I wanted to share my experience with others who faced situations similar to mine, but did not know where to go or the process to change. I knew I had a strong message to share with people. I knew I could not only share a valuable message, but also teach them what needs to be done. You have to make an investment. The most important investment you will ever make. One that will last a lifetime. The investment is you. You must invest in yourself with knowledge and then apply that knowledge with persistant action to create your desired result.

So I now not only had my vision but also a mission. I wanted to get my message out to as many people as I could, and share with people that yes, the world is changing, and you can have options in life that can make life much more enjoyable for you and your family.
With this came the birth of my talk radio show. “The Home Based Business Show”. I never in my life have even been in a radio station.

So I made another investment. I contacted my local radio station WELW 1330 am in Willoughby, Ohio and told them of my idea for a talk show.
I had no idea how I would get quality guests to share the message of what you need to do and how to do it. But a lot of the people who I studied, read their books or attented their seminars, came onto my show with great information for my listeners. This help me build a lot of creditbility and well as develop and deeper relationship with people who are mentors to me. People such as Chet Holmes, Gary Harspt, Loral Langemeier, Dan Kennedy, Bob Proctor, Michael Gerber and the list goes on.

Its been truly amazing for me. I love every minute of what I do. I am now getting engagements. Working with other companies and associations with entrpreneurship and small businesses.
My next project is to write my own book to hopefully serve as a blueprint for others to see that all is truly within your reach.

The other part of my life that has been truly amazing are my two treasures, my wife of 35 yrs. Linda and my son Matt. Without their love and support, I’m not sure if any of this would have been possible.

I am thankful of what I have been able to do so far. I also am greatful to my great friend and business partner Mike Claggett who is my techie, and also keeps me in check. Mike is a big part of my team which is so important to be successful. You cannot do it all no matter how good you are.

The best advice I can give anyone is, make the investment and “Just Get To IT”

1). Why your business is invisible without a website.

More and more the consumer looks to the Internet to provide information on the products and services they want and need. However, as a recent study has shown, while 66% of consumers search the Internet for local small business information, only 44% of small businesses have a web site. The end result is that the small local business without a website is virtually invisible to these local consumers."According to the Nielsen Online Custom Survey from WebVisible, Inc.," stated Dale Stefancic, co-owner of Entrepreneurs On Call, "92% of consumers have first researched a product on the Internet, and then have purchased that product locally at least once. The end result is that the business that has a website is much more likely to end up with that consumer in their local store.

The Internet no longer serves the global marketplace exclusively but now impacts directly the sales of the small local business. Without a website to direct and inform the local customer, a small local business will soon no longer stand any chance of real local success."This creates a real quandary for the small local business, as the design of even the most basic of websites can run into thousands of dollars. In today's economy, a website is not economically feasible for some. Small businesses have a tendency to spend money on more traditional forms of advertising such as newspaper, Yellow Page ads and television.

However, the same study shows that 50% of consumers turn to the Internet first, followed by only 24% for Yellow Pages, 4% for local newspapers and 1% for television."This does not make sense," stated Mr. Stefancic, "in that the small business owner is spending their advertising dollars in the wrong place. This is the reason we developed More Local Business Online. Now, any small business can develop a website and draw that local traffic, often for less than the cost of a single newspaper advertisement."

How can zero Cost marketing put your advertising costs on the back burner for good.

There are so many resources you can go to in your particular field with your product or service that youcan get free advertising and let prospcts know about your product or service. Ex. Artilcle marketing. People read so muchont the internet about everything you can think of. Oneof the biggest is "How To" People mwant to know how to do things. IF your product or service helps them them write about it.

How you can effectively market your product or service even if do not have a webite.

Ezines. These are a huge source of finding new customers and becoming the expert in your field. Let people identify with you. Some Ezines and 100,000 to 200,000 subscribers and many will let your promote what you have or what you are about if you write a good article for their readers for free. They are always looking for good content.

If you would like to find out more about Zero Cost Marketing with Content Management and E-Zines, you can go to: Techno Granny says it's so easy even a granny can do it.

Dale Stefancic

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