TechnoGrannyShow, 7 Reasons to Use Pinterest

Seven Reasons to Use Pinterest

Listen to Show Here

RIEVA LESONSKY – BIO

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. A nationally known speaker, best-selling author, and authority on small business. Lesonsky has been covering America’s entrepreneurs for more than 30 years.

Before co-founding GrowBiz Media in 2008, Lesonsky was the long-time Editorial Director of Entrepreneur Magazine.

Lesonsky has appeared on the Today Show, Good Morning America, CNN, The Martha Stewart show and Oprah, and can regularly be seen on MSNBC’s Your Business. 

Lesonsky is the editor of Network Solutions’ Grow Smart Business blog, and regularly writes for SCORE’s Success blog, Small Business Trends, SBA.Gov, American Express OPEN Forum, Small Biz Nation on LinkedIn, AT&T Small Business, ReadWriteWeb, and her site SmallBizDaily.com. In 2009, she was named to Folio Magazine’s “Folio 40” list, which honors publishing’s top innovators. In 2011 she was named one of the nation’s top 100 Small Business Influencers.

Pinterest Talking Points

Pinterest

• Pinterest is essentially a virtual catalog of products sold online, some call it a virtual pin (bulletin) board.
• Pinterest is a fairly new social medium, about 2 years old, but is one of the fastest growing social networks ever. It’s already the 3^rd-largest network, behind only Facebook and Twitter. They just got a $120 million round of funding, and are expanding overseas to places like France, Germany and Japan.
• Traffic is booming. According to Compete, they had OVER 23.5 million unique views in August, up 1,795 percent from Aug in 2011. Compete also said about 25 percent of consumers say they are spending less time on other social media sites in favor of Pinterest.
• Pinterest is also attracting consumers who have not previously interacted with a social media. 15% of Pinterest users reported that they do not use any other social media sites.
• Most Pinterest users in the US are women, ages 25-54 (80 percent women).
• Pinterest drives traffic—people are not just looking, they’re buying.
• Great for business owners who own retail businesses, like jewelry, clothes, accessories, furniture, etc. But I think it’s also good for service providers.
• One of most popular categories is posting Inspirational quotes
• Great way to improve brand recognition and get more customers

Contact Info

Rieva Lesonsky

GrowBiz Media/SmallBizDaily

SmallBizDaily.com

Rieva@growbizmedia.com

714-389-7411

TechnoGrannyShow, Social Media Strategists Embrace New Media on Blog Talk Radio

Hosted by: technogranny Title: Techno Granny, SocialMedia Strategists Embrace New Media on BlogTalk Radio

Time: 01/24/2011 10:00 AM EST Episode Notes: Renowned author, speaker. trainer and owner of AllWrite, Inc. Deborah Chaddock Brown specializes in building community and credibility on and off the web. She has recently added a New Media Radio show to her repertoire using Blog Talk Radio and will talk about integrating new and social media for reputation and brand building. Deborah and Candace Benson, owner of Camp Tech use US Media, their weekly Blog Talk Broadcast to hi-light where relationships and technology collide. Deborah Chaddock Brown spent over 25 years in corporate America before opening AllWrite Ink in 2005 specializing in helping customers build credibility, community and customer relationships through their marketing content, in person interactions and online presence. She is a published author and renowned speaker and trainer on all things customer-focused.

·         Social media is a wonderful tool to add to your marketing tool box - it isn't the be all end all but it is a must-have vehicle to be connected to your customers

• Social media is two-way - just like your ears and mouth - you have two ears and one mouth - spend twice as much time listening as you do talking
• Us Media Radio on Blog Talk Radio has been a wonderful and easy to use vehicle to add even more content and exposure for my company
• Blogging is a fantastic way to offer advice and opinions and ask for dialogue on a particular topic, mine is on building customer relationships at Make or Break Moments.com
• Promoting my online presence is a constant task - in your email signature, face-to-face conversations, via social media etc. It is a commitment and a demanding mistress but one that brings great benefits in a variety of formats,

Deborah Chaddock Brown

Speaker, Trainer, Published Author Build Customer Relationships, Earn Customer Loyalty and Create a “Customers-First” Culture  330-414-8792

Customer Relationship Blog:  Make or Break Moments

Follow me on Twitter. 

Connect with your Customers using WORDS PEOPLE READ

AllWrite Ink  Social Media - Newsletters - Web Content

Linked In:  http://www.linkedin.com/in/putcustomers1st

This show was originally broadcast on 1-24-11, you can listen to the archived broadcast at:  http://www.positivelypittsburghlivemagazine.com/player.php?IdChan=2&IdItem=19

(c) Joanne Quinn-Smith, 2011 All rights reserved

TechnoGranny Show 2-8-10 E-Books and Social Media, Building a Platform

 This show was recorded live and can be heard archived on TechnoGranny's syndicated Pittsburgh Internet Radio Channel on PositivelyPittsburghLiveMagazine.com at http://pplmag.com or at:  http://tinyurl.com/TechnoGrannyShow

Publishing an e-book 3 areas to consider:

• Content
• Marketing
• Technology

 

Only thing to say about content is make sure it is interesting to readers Feel passion for the topic

 

How to e-books should be 35-75 pages.

 

Marketing: hardest Part

 

Can choose to go it alone and work very hard or place with an agent and work very hard

 

Social media is driving marketing of e-books. This includes posting comments in forums and discussion pages, creating a fan page on Facebook, developing an e-mail marketing campaign, an affiliate program and services such as Squidoo who marry a web store with charitable causes. May also host webinars, attend networking events, speaking engagements.

 

Technology:

 

1st choose format:

 

e-book, audio or video podcast (Vook by Viddler is now out and I love it but these publishers are only looking at hot sellers right now. Crush It has been published in audio, Vook and e book as well as print)

 

For e-book need to decide service first. Can choose to go with a publishing site such as (list a couple of them here) or set up your own store front.

 

I use JEM by JROX. This works well for both digital media and promotional items as well.

 

If you decide to do this on your own be aware that you will have to have access to technical support or be able to learn quickly. As with any site, you need time to familiarize yourself with the platform. this needs to be weighed against the need for immediacy in making the sales.

 

 

You will also need to set up a pay system for handling the sales. Ditto with the affiliate program. Paypal is by far the easiest to set up but you may have an existing arrangement with a merchant account.

 

If you decide to let a service market your book, check out the formats for the book. Each service recognizes certain services.

 

Amazon, who markets the Kindle recognizes certain formats. Apple just announced the Ipad. As part of this they announced the Apple e-book store. They will ensure that all of the ebooks marketed through their site is in E pub standard.

 

A great fallback for almost all readers is a pdf.

 

You can choose to use your standard word processing software but be aware that formating for different readers is time consuming if you go this route.

 

To keep from limiting buyers you need to be flexible.

 

there are some platforms for authoring your book.

 

 

Author It is a platform geared to composing the multitude of documentation needed by large corporations. Although it is the gold standard it is also pricey and quite frankly overkill.

 

Desktop Author is my preference. At $150+ for the software, you may decide to use your word processing software for your first book.

 

Distribution is highy controversial.

 

You need to weigh the ease of use for the buyer with your own concerns of piracy. DNL and DRM are 2 concerns. Desktop Author handles this one way. You may decide that another approach is best for you.



Talking Points on

 

Building Relationships: The Social Rose Book One

 

Published by Gemma Event Marketing Associates, 2009

 

 

1. SociaL Media Consultants have been encouraging people to build numbers of connections. This quest for numbers without considering the usefulness of the connection is not the best ROI on your time in building your business.

 

2. Social media reached critical mass in 2009.

 

3. LinkedIn is the number one social platform for business and is not expected to reach capacity until 2013 with an expected I billion users.

 

4. Social Media and social networking are tow typs of social interactions which must be considered as part of a corporate strategy in reaching golas and objectives for your business.

 

5. A report on trends from 2009 shows that more professionals will become consultants, and consequently, small business owners thereby needing to establish their personal branding within the next decade.

 

6. Personal branding requires an understanding of how social interaxctions will impact the bottom line.

 

7. Social interactions recognize the immediacy of living in a mobile and global world.

 

 

Brenda Greathouse

 

Gemma Event Marketing Associates

 

Brenda@ohgemma.com

 

www.ohgemma.com

 

Techno Granny Hosting Social Media Entrepreneurs at Entrepreneurial Thursday

Firewater's Grill, 412.323.4688

LIVE RHYTHM, JAZZ & BLUES
Musical Networking Happy Hour
EVERY THURSDAY!!!
5:30 PM - 8 PM
Firewater's Grill,
120 Federal Street, Pittsburgh, PA 15212

Across from PNC Park

Hosted by Jazz/R&B Vocalist - Jessica Lee

Cover Charge: Only $10.00!
Hors d'oeuvres included

--------------------------------------------------------------------------------

The "ENTREPRENEURIAL THURSDAYS" Happy Hour Show
Live Music by City's Great Jazz/R&B Artists!
Interviews @ Musical Break with City's Leading Entrepreneurs/Innovators!
Great Business & Professional Networking!
November 6, 2008
"Social media Entrepreneurs"

Featuring Interviews with:
Joanne Quinn-Smith, CEO - Dreamweaver Marketing Associates & Publisher - Positively Pittsburgh Live Magazine (www.positivelypittsburghlivemagazine.com)
Bill Weil, LovePong International, LLC
(www.LovePong.com)
Jill Kummer, President - Blacktie-Pittsburgh
(www.blacktie-pittsburgh.com)
Donna Baxter, Founder & Web Mistress - The Soul Pitt (www.thesoulpitt.com)
Dave Nelson, Founder and CEO - TalkShoe (www.talkshoe.com)

www.jessicaleesong.com
"Entrepreneurial Thursdays" Partners
Gold Sponsors
Pittsburgh Gateways
ABG Capital

Marketing PartnersMarketing Partners

AFTRA
BarSmart
BIOSAFE, Inc.
Chrysler Corp. (SBDC) Duquesne University
Eagle Ventures Inc.
George Mendel Photography
HDJ Assoc., Inc.
Help Startups
Human Connections
Latin American Cultural Union
MAKK Strategies
MIT Enterprise Forum
National Association of Women Business Owners (NAWBO)
Pittsburgh Metropolitan Area Hispanic Chamber of Commerce
Pittsburgh Technology Council
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Positively Pittsburgh Live
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Seton Hill University's E-Magnify®
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Vistage
Women's Independent Press