TechnoGranny Show 2-8-10 E-Books and Social Media, Building a Platform

 This show was recorded live and can be heard archived on TechnoGranny's syndicated Pittsburgh Internet Radio Channel on PositivelyPittsburghLiveMagazine.com at http://pplmag.com or at:  http://tinyurl.com/TechnoGrannyShow

Publishing an e-book 3 areas to consider:

• Content
• Marketing
• Technology

 

Only thing to say about content is make sure it is interesting to readers Feel passion for the topic

 

How to e-books should be 35-75 pages.

 

Marketing: hardest Part

 

Can choose to go it alone and work very hard or place with an agent and work very hard

 

Social media is driving marketing of e-books. This includes posting comments in forums and discussion pages, creating a fan page on Facebook, developing an e-mail marketing campaign, an affiliate program and services such as Squidoo who marry a web store with charitable causes. May also host webinars, attend networking events, speaking engagements.

 

Technology:

 

1st choose format:

 

e-book, audio or video podcast (Vook by Viddler is now out and I love it but these publishers are only looking at hot sellers right now. Crush It has been published in audio, Vook and e book as well as print)

 

For e-book need to decide service first. Can choose to go with a publishing site such as (list a couple of them here) or set up your own store front.

 

I use JEM by JROX. This works well for both digital media and promotional items as well.

 

If you decide to do this on your own be aware that you will have to have access to technical support or be able to learn quickly. As with any site, you need time to familiarize yourself with the platform. this needs to be weighed against the need for immediacy in making the sales.

 

 

You will also need to set up a pay system for handling the sales. Ditto with the affiliate program. Paypal is by far the easiest to set up but you may have an existing arrangement with a merchant account.

 

If you decide to let a service market your book, check out the formats for the book. Each service recognizes certain services.

 

Amazon, who markets the Kindle recognizes certain formats. Apple just announced the Ipad. As part of this they announced the Apple e-book store. They will ensure that all of the ebooks marketed through their site is in E pub standard.

 

A great fallback for almost all readers is a pdf.

 

You can choose to use your standard word processing software but be aware that formating for different readers is time consuming if you go this route.

 

To keep from limiting buyers you need to be flexible.

 

there are some platforms for authoring your book.

 

 

Author It is a platform geared to composing the multitude of documentation needed by large corporations. Although it is the gold standard it is also pricey and quite frankly overkill.

 

Desktop Author is my preference. At $150+ for the software, you may decide to use your word processing software for your first book.

 

Distribution is highy controversial.

 

You need to weigh the ease of use for the buyer with your own concerns of piracy. DNL and DRM are 2 concerns. Desktop Author handles this one way. You may decide that another approach is best for you.



Talking Points on

 

Building Relationships: The Social Rose Book One

 

Published by Gemma Event Marketing Associates, 2009

 

 

1. SociaL Media Consultants have been encouraging people to build numbers of connections. This quest for numbers without considering the usefulness of the connection is not the best ROI on your time in building your business.

 

2. Social media reached critical mass in 2009.

 

3. LinkedIn is the number one social platform for business and is not expected to reach capacity until 2013 with an expected I billion users.

 

4. Social Media and social networking are tow typs of social interactions which must be considered as part of a corporate strategy in reaching golas and objectives for your business.

 

5. A report on trends from 2009 shows that more professionals will become consultants, and consequently, small business owners thereby needing to establish their personal branding within the next decade.

 

6. Personal branding requires an understanding of how social interaxctions will impact the bottom line.

 

7. Social interactions recognize the immediacy of living in a mobile and global world.

 

 

Brenda Greathouse

 

Gemma Event Marketing Associates

 

Brenda@ohgemma.com

 

www.ohgemma.com

 

TechnoGranny Snow Show Requesting Your Ideas

This winter it has snowed in 49 of 50 states in the U.S.  And it looks like Pittsburgh where TechnoGranny broadcasts from is getting more of the same tomorrow.  So TechnoGranny has decided to have a snow show.  Topic, you business, family, school, parenting, homeowner tips for how to survive the snow.
Tomorrow morning, Februay 22, 2010, Techno Granny will be soliciting your snow survival tactics.

Please respond here with your tips and I will give you credit for them as long as you provide your e-mail info and Business name.  Or you may call in live or chat live to the show, find call in information at: 
http://tinyurl.com/TechnoGrannyShow

TechnoGrannyShow 12-14-09, Improving Health with Plant Based Foods

Macrobiotics, Improving Health with Plant Based Diets




WHO I AM: I am a natural health food counselor and cooking instructor. I have been

studying natural foods and macrobiotics for over 15 years. My business is called COOKING GREEN WITH ROSEMARY. I give cooking classes and counsel people on how to improve their diet so they feel better. Some people have serious diseases like cancer, heart disease and diabetes, but others just want to feel better.



MACROBIOTICS: What does it mean?



Refers to a plant based diet, consisting of grains like brown rice, barley, millet, couscous, whole grain breads and pastas. It also consists of beans like lentils, black beans, pinto beans, split peas as well as the soybean products like tofu, tempeh and miso. It includes vegetables and fruits, organically and locally grown as much as possible. Macrobiotics has been widely acclaimed for its ability to reverse cancer, but its also very effective for every health condition from allergies, acne and asthma to heart disease, diabetes as well as psychological diseases like depression and schizophrenia. One of my favorite books is A Personal Peace by David Briscoe. It can be used alone or with any alternative therapy.





BFIEF HISTORY OF MACROBIOITCS:



The word actually means “long life” and was given that name by a Japanese gentleman, who called himself George Ohsawa. George had tuberculosis in the early 1920’s. His whole family had died of it and he was given only a few months to live. He reverted back to the diet of his ancestors, which was basically brown rice, miso soup and vegetables. He healed himself in 10 days. He studied the food of traditional cultures, including the Greek culture and liked Hippocrates very much, who said “Let food be thy medicine and medicine thy food”. Hippocrates believed in using food first before using “the sword” or what we would call ‘surgery’. Hippocrates lived to be over 100 and called himself macrobiotic. Ohsawa decided to call this new way or eating, which was based on the natural way of eating of traditional peoples, macrobiotic.



One of Ohsawa’s students, Michio Kushi came to this country on Thanksgiving day, 1950 and started teaching first in NY, then in Boston. He has written more than 20 books on the relationship between diet and disease, of which the best known is probably The Cancer Prevention Diet. Since then, thousands of people have healed themselves of every disease on the macrobiotic diet, especially cancer. Just about every type of cancer is described in this book, as well as the cause and cure. A personal healing anecdote is also included in every chapter. Many people come to macrobiotics as a last resort, after having been told they only have 2-3 months to live.



MY STORY!



I was brought up in Boston. My mother had just died from breast cancer 2 years prior when a friend took me to hear Michio Kushi speak. Kushi said “They can take out the cancer, but often times it will come back unless you change your diet.” I had seen that with my own mother: first it was one breast, then the other and 10 years later it was through out her whole body. Unfortunately, she succumbed to the disease.

This was during the Vietnamese War and many young people wanted peace. I was thinking of joining the Peace Corps. Kushi was hoping to attract young intellectuals from Harvard and MIT, but instead got a bunch of hippies, who thought they could get “high” by eating brown rice. He told us if we really wanted peace, we first had to change our own blood quality. Food makes our blood and the blood bathes every cell of the body, including the brain. Our behavior, our thinking, our feelings are all influenced by what we eat.

This had a tremendous impact on me. I followed the macrobiotic diet for a few years, but I was young and wanted to travel, so I got away from it for awhile.

After many years of working in the airline business, I developed migraines, eczema and chronic fatigue syndrome.

One day in 1994, I was lying on the couch with a terrible headache and I decided I couldn’t do this anymore. I went to the Kushi Summer Conference in Vermont and changed my diet over night. I continued flying for another 14 years and in the meantime continued studying macrobiotics. I healed myself of everything and was certified by the Strengthening Health Institute of Philadelphia in 2001 to give cooking classes and counsel people, fulfilling a life long dream to help others heal.



MAIN DIFFERENCES BETWEEN MACROBIOTICS AND OTHER PLANT BASED DIETS: theory of yin and yang. All phenomena, according to macrobiotics, contains these two energies. Some examples are night and day, black and white, man and woman, love and hate, war and peace, etc. Food also contains these two opposing, but complimentary energies. Some foods are warming and strengthening….others more cooling and relaxing. In a bar there’s usually very salty chips, nuts or pretzels to go with alcohol. If we eat too much meat, chicken and salt, we’ll be attracted to sugary desserts like cake, cookies, candy or alcohol. Macrobiotics advises eating in the middle of the spectrum…grains, beans, veggies and fruits and avoiding the extreme foods.

We also eat in accordance with the seasons….in other words, more baking, stewing and pressure cooking in the winter. More salads, fruit and lighter cooking in the summer.





MORE ABOUT MY BUSINESS!



My business is called Cooking Green With Rosemary. I counsel both people who have serious disease like cancer as well as people who don’t want to get cancer, but want to stay healthy! Consultations take about 1 hour and a half and include a complete food inventory, a discussion of your goals and lifestyle as well as any particular health concerns.

Recommendations are given in the areas of diet, exercise and lifestyle. Recipes and natural home remedies are included for your particular condition.

Cooking classes are a lot of fun! They’re small and interactive, between 8-12 people. We’re all learning together. They’re held once a month usually on the 2nd or 3rd Saturday at 10am in Sewickley.

http://www.cookinggreenwithrosemary.com/


macrorose@msn.com
 or call:412-741-5167.

TechnoGrannyShow, 1-7-10, Handheld Device That May Make You Look Younger

www.EnvyWhiteSmile.com

412-894-7912

Office in Monroeville, various location,

The Brighter Your Smile Is, The Better Your Confidence & Quality of Life



New Additional Product: Nu skin Galvanic Spa System II





The exclusive Galvanic Spa System II from Nu Skin is a programmable, hand held device with patented low-level self-adjusting galvanic current, with interchangeable heads for the face, scalp, and body.



The Galvanic Spa System pushes key nutrients into the dermis of the skin, attaches to the bacteria, pulls out the impurities and irons out fine lines and wrinkles.



For the past several decades, spa and salon professionals have used galvanic currents in customized treatments for cosmetic purposes to refresh and energize the skin. These treatments, through a gentle massaging action, help to focus cellular energy and enhance circulation. The treatments stimulate blood circulation, bringing a number of benefits to the skin.



The Galvanic Spa System works synergistically, using its unique low-level negative and positive Galvanic currents, with specially formulated Pre-Treat Gel and Treatment Gel, both newly formulated with ageLOC™ technology, - a revolutionary anti-aging proprietary blend, that helps slow the signs of aging at their source.



The Galvanic Spa System is able to stimulate cell rejuvenation for your face, scalp and body, restore the skin’s natural vibrancy by removing toxins and impurities from your skin, promoting cellular energy while inhibiting skin aging free radical production - delivering revitalizing, restorative, and rejuvenating benefits.



The 1st step:

Pre-Treatment Facial Gel with ageLOC helps remove impurities allowing your pores to breathe, soothes and conditions the skin. A negative galvanic current softens and relaxes pores, pushes the purifying ingredients into the pores, adheres to the impurities, such as excess oil and pollutants.



Key Ingredients

 Marigold extract—comforts and soothes the skin.

 TEA cocoyl glutamate, a cleansing agent, purifies the skin

 Sea kelp—moisturizes and conditions the skin.

 Vanilla extract—conditions skin



2nd step



Treatment Facial Gel with ageLOC revives and invigorates tired skin by promoting cellular energy. The positive charge of the current attracts the negatively charged ingredients that were in the Pre-Treat Gel and pulls these ingredients, along with the impurities that are attached, out of the skin.



Key Ingredients

 Proprietary ageLOC blend—helps slow free radical production at its source and inhibits the visible signs of aging.

 Arginine—an amino acid which helps the skin to recover from stress.

 Magnesium—a necessary component that promotes cellular energy.





Nu Skin Galvanic Spa System brings all of the benefits of a spa galvanic treatment into the ease and comfort of your own home.



It is a great device that brings spa skincare into the home, a high end luxury item at an affordable price point that really does work a reasonable alternative between expensive treatments like Mesotherapy and Velasmooth.



Clients who have a professional galvanic treatment may spend from to $90 to $200 per treatment. These treatments may be done once or twice a month, making it a very expensive, infrequent, and inconvenient way to get the benefits of galvanic treatment.







Maureen Ciarolla 412-894-7912

MCiarolla@verizon.net

www.simplyyounger.nsedreams.com

http://www.simplyyounger.ageloc.com/
Treatment Gel with ageLOC™

Description of Benefits
Formulated with ageLOC technology—a revolutionary anti-aging ingredient blend
Nu Skin’s ageLOC products will help to reset and support “Youth Gene Clusters,” the genes that help to preserve youthfulness—leading to preventative and corrective benefits
Galvanic Spa gels include ageLOC ingredients to battle arNOX, a source of aging identified by Nu Skin research over the past 4 years

(a) ageLOC ingredients have been shown to prevent the expression of free radicals associated with the arNOX enzyme. This prevention may help slow the signs of aging that may be caused by accelerated free radical production.
A recent study by Stanford University has shown that individuals with low arNOX levels are clinically graded to look an average of seven years younger than their actual chronological age. Individuals with high levels of arNOX appear to be an average of seven years older than their actual age.

b) Facilitates recovery from stress; promotes cellular energy.

Arginine is an amino acid involved in the relaxation of small blood vessels, leading to increased circulation. Arginine facilitates recovery from stress—caused by free radicals, lack of nutrients, build up of toxins, etc.—and injury. Magnesium is an essential mineral and key compound of mitochondrial function. Mitochondria are the organelles of tiny organs within skin cells that produce cellular energy.
c) Enhances skin hydration and leaves skin feeling incredibly soft, clean, and refreshed.

Formulated with gentle humectants for skin hydration, while rose, sandalwood, and jasmine extracts revive the skin and leave it feeling refreshed.

In an additional breakthrough, Nu Skin scientists have recently identified an exclusive blend of ingredients that slow production of free radicals in the epidermis.

Introducing ageLOC—technology designed to reduce the visible signs of aging by targeting an invisible source of your aging appearance.

TechnoGranny, Comparison of SalesForce and Zoho for CRM, Customer Realtionship Management

There was confusion between me and my guest for this show, so most of this information is either from Wikipedia or the respective websites for Sales Force and Zoho. I look forward to having Ed Denzler on the Techno Granny Show in the near future.
You can listen to this show live if you prefer audio at: http://tinyurl.com/TechnoGrannyShow

Customer relationship management (CRM) is basically the function of building a long standing relationship with a customer. This maximizes profits, since it is cheaper to retain a current customer than it is to find a new one. It also consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.

Sales force management systems are information systems used in marketing and management that help automate some sales and sales force management functions. They are frequently combined with a Marketing Information System, in which case they are often called Customer Relationship Management (CRM) systems.
Sales Force Automation Systems (SFA), typically a part of a company’s customer relationship management system, is a system that automatically records all the stages in a sales process. SFA includes a contact management system which tracks all contact that has been made with a given customer, the purpose of the contact, and any follow up that might be required. This ensures that sales efforts are not duplicated, reducing the risk of irritating customers. SFA also includes a sales lead tracking system, which lists potential customers through paid phone lists, or customers of related products. Other elements of an SFA system can include sales forecasting, order management and product knowledge

This is what sales force.com says about their CRM product:
Successful CRM involves many different areas of your company, starting with sales, of course. But also various other customer-facing areas, like marketing and customer service. Salesforce.com offers a technology solution for all those areas… and more. With Salesforce CRM software as a service and our Force.com cloud computing platform, you can mind your customers and your budget at the same time (very important in today’s economy). Get up and running in 30 days with the world's most proven and loved CRM solution.

The Zoho Office Suite is a Web- based online office suite containing word processing, spreadsheets, presentations, databases, note-taking, wikis, CRM, project management, invoicing and other applications developed by ZOHO Corporation(formally AdventNet Inc.), an Indian-based company[1][2][3]. It was launched in 2005 with a web-based word processor. Additional products, such as spreadsheets and presentations were incorporated later into Zoho. [4]
Zoho applications are free to use at the entry-level and require a fee for more extensive or professional use.
Sales & Marketing
Zoho CRM aligns your Sales and Marketing by integrating sales with campaigns, leads, sales pipeline, forecasts, etc
Award-winning, complete CRM solution. Zoho CRM offers all the modules and tools that you might need to run your sales & marketing.
Value for your money. We not only provide a great CRM solution, but also have a great price too. How about... 3 users entirely free? No strings attached, not a trial, just free!

TechnoGrannyShow, Do You Speak Geek? Volume 2

Title: Techno Granny, Do You Speak Geek? Volume 2
Time: 09/28/2009 07:00 AM EDT

Listen at: http://tinyurl.com/TechnoGrannyShow
Episode Notes: Is there really a separate language used by geeks that those not so tech savvy might not understand? Well, yes and much of it has carried over into mainstream conversation at least in tech communities. Unless you want to seem passe and not so groovy, by the way a word not used probably extensively since the sixties, then you need to "get with the geek." There are actually very valuable websites to help you translate, Jargon for Business andTechnical Acronyms, Test Messages and also acronyms that you might want to know about if your kids are using them. For instance, the "word of the day" according to Net Lingo on 9-27 was beepilepsy-- The brief seizure people sometimes suffer when their beepers go off, especially in vibrator mode. Characterized by physical spasms, goofy facial expressions, and stopping speech in mid-sentence. So listen in and get updated with a little of what you didn't know you didn't know. EPISODE124 -

Most of the terms you will see here and hear on the show except for editorial comments by Techno Granny are borrowed from http://net.lingo.com/

404
I haven't a clue
Originally a technical term for Not Found 404 (which is an error message seen on a Web page to indicate a requested URL was not found on a server), in slang to say "404" is to imply someone is clueless, as in "There's no use asking him; he's 404, dude."

411
Information
Online jargon, also known as text message shorthand, used primarily in texting, online chat, instant messaging, email, blogs, and newsgroup postings, as in "Have you got the 411 on that?"

86
Out of, over, to get rid of, or kicked out
Online jargon, also known as text message shorthand, used primarily in texting, online chat, instant messaging, email, blogs, and newsgroup postings, these types of abbreviations are also referred to as chat acronyms.
The origin of this expression comes from the restaurant industry as it is the code on the computers to signify the restaurant has "run out of" a particular dish.

anime
(pronounced: ah-knee-may)
An artistic and sensual type of Japanese animation. On the Internet, one can find hundreds of superb anime Web sites.
back button
One of the buttons at the top of a Web browser. By clicking on it, you "go back" to the previous Web page. Sometimes, this feature does not work in frames, but besides that, it's one of the greatest inventions since e-mail.

bandwidth
The technical definition of "bandwidth" involves the difference between two frequencies and the amount of information that can flow through a channel, as expressed in cycles per second (hertz). It also refers to the range of frequencies (not the speed), or the measured amount of information, that can be transmitted over a connection: the higher the frequency, the higher the bandwidth and the greater the capacity of a channel to carry information. For a digital channel, bandwidth is defined in bits per second (bps). For an analog channel, it is dependent on the type and method of modulation used to encode the data. Broadcast TV channels, for example, all have the same bandwidth, by FCC rule.
In Web jargon, you may hear bandwidth described as the amount of time it takes for a Web page to fully load. Even though this notion is widely used, it is fundamentally incorrect. You will also hear bandwidth refer to the amount of traffic on a Web site, but again this is actually not accurate. One reason why these ideas proliferate is because Internet users refer to larger graphics as "bandwidth hogs," meaning they take up so much room that the download is very slow.
In real life, the term bandwidth has made it's way into mainstream slang. It is often heard around the office to describe tech exec's inability to think about or do multiple things at once, as in, "I don't have the bandwidth to deal with your request right now." If a person is described as having "low bandwidth," it means he or she is considered slow on the uptake ;-)
cookies

a.k.a. a cookie -or- cookie technology
A funny name for a noun that describes a small piece of information about you (about your computer, actually). It is a small file that a Web server automatically sends to your PC when you browse certain Web sites. Cookies are stored as text files on your hard drive so servers can access them when you return to Web sites you've visited before. Cookies contain information that identifies each user, for example: login or username, passwords, shopping cart information, preferences, and so on. When a user revisits a Web site, his or her computer automatically "serves up" the cookie, which establishes the user's identity, thus eliminating the need for the customer to reenter the information. Basically, the server needs to know this information in order for the Web site to work correctly, and the information is nothing more than a string of letters and numbers.
Cookies are commonly "handed out" when you, as a user, login to a Web site where you've registered a username and password. The server finds the cookie information on your computer, checks with its own information, and if they match, retrieves your file. You then have either a personalized version of a portal, or easy access to your online shopping account, for example.
Former Netscape programmer Lou Montulli is credited with inventing the cookie, and it is one of those useful technologies that make the Internet and e-commerce so exciting. For example, when you purchase airline tickets online, cookies ensure that you do not have to reenter multiple frequent flyer numbers each time you revisit a particular service provider (see: sticky content).
The term has morphed into a verb: "Don't worry about the backend tracking yet, we first have to cookie them." In the Internet industry, cookies are used by advertisers to track your browsing and buying habits. In this realm, cookie technology enables advertisers to target ad banners based on what you've said your interests are. Cookies allow Amazon.com, for example, to tailor its appearance to suit a user's established preferences. It's a double-edged sword for many people, because on the one hand, it's efficient and pertinent in that you only see ads about what you're interested in. On the other hand, it involves actually "tracking" and "following" where you go and what you click on (see: clickstreams).
As a responsible netizen, you need to know a few things, and one of them is how to delete your cookies when you don't think you'll use a particular Web site any longer. Another thing to realize is that even if you delete a cookie, the server still stores your information. So don't start signing up on every online form you come across (who knows what'll happen with all that information someday).

defrag
short for: defragmentation
To optimize your hard drive, usually with a program that "cleans it up" and makes it run as smoothly as possible. Slang usage implies some much needed R&R, as in, "I'm not going out tonight. I just want to have a quiet drink at home and defrag."

Google
Google, Inc.
Founded in 1998 by Larry Page and Sergey Brin, two Stanford Ph.D. candidates who developed a technologically advanced method for finding information on the Internet, its most famous product is a hybrid search engine that ranks the popularity of results that match your keyword search. It has an index of billions of Web pages. Google focuses primarily on delivering the best search experience on the Web, by providing a search site and by licensing its search technology to commercial sites. Ultimately, Web sites are now allowed to freely using Google technology on their own sites, such as Google Local and Google Maps.
Like many great Internet terms, Google has morphed into many usages, including:
• "Did you Google him" - meaning did you run a search on a potential blind date, for example, to find out more about him;
• "I got Goog'ed" - meaning someone ran a search on you to find out more about you;
• "Have you Googled it" - meaning have you run a search on a product or item;
• "Google it" - meaning run a search on it.
However, using its name as a verb may impinge on trademark violations. The company believes that it's important to make the distinction between using the word Google to describe using Google to search the Internet, and using the word Google to describe searching the Internet. FYI: Google has become so popular that a couple in Sweden named their baby boy after Google. Oliver Google Kai was born on September 12, 2005 in Kalmar, Sweden.

hot spot
In the world of IT this term refers to places that have wireless Internet connections. Many national and local retailers, especially coffee shops, are adding wireless hot spots to provide the tech-savvy another reason to stop in and spend some money and some time.

morph or morphing
From the term "metamorphosis," it is to turn one thing into another. It most commonly refers to special effects morphing and it is the animated transformation of one image into another, by a gradual distortion of the first image. Certain points of the first image move to the position of corresponding points in the second image.
Popular culture has adopted the term "morph" to refer to anything that has changed from one thing to another. For example many terms in NetLingo, including this one, originally described a certain meaning, and later came to describe a new or additional meaning, (or a new grammatical way of using the term).
The term morph also refers to the technique spammers use when they alter the header of an e-mail to avoid anti-spam software.

navigate
The act of moving around the Web by clicking on hypertext links (or paths) that take you from one Web page to another. As you navigate, you move from one computer to another and from one server to another without realizing it.
Outside of the Coast Guard and the yacht club, never before has this term been so widely used. This is due in part to Netscape Navigator but also to the fact that humans are now thought to be "navigating" their way through life, careers, relationships, etc. because of more choices and opportunities.

PING or ping
Packet Internet Groper
(pronounced: "ping" as in the sound of a submarine's sonar)
Traditionally this term refers to an Internet program used to determine whether a specific IP address is accessible or online. It works by sending a packet to the specified address and waiting for a reply. PING (pronounced "ping" as in the game "ping pong") is used primarily to troubleshoot

Internet connections. In addition, PING reports how many hops are required to connect two Internet hosts. There are both freeware and shareware PING utilities available for PCs.
Like many great technology terms, this term has morphed into a different spelling and meaning. Seen in email or text messages as "ping me when you get a chance" (not written in ALL CAPS like the acronym) it is used as slang for getting someone's attention. Another example is, "They've decided to fund the project, so make sure you ping Phil to get him on board." To "ping" someone means to send him or her an email or a text message. This new usage has lasting power and is commonly heard everyday in high-tech companies.

plug-and-play
A standard for add-in hardware that requires it to identify itself on demand (see: hot plugging). Most computer systems are now designed to be plug-and-play, so that you can buy it, bring it home, plug it in, and start playing. This makes it easier for people who consider themselves computer illiterate to use a computer, because they don't need to install devices or configure drivers-it does most of the work for you. There's also something known as "plug-and-print," a behind-the-screens technology that improves the way printers and computers communicate.
Slang usage refers to a new employee who doesn't need training. For example, "The new girl is right on; she's totally plug-and-play."

robot
a.k.a. robo -or - bot
Traditionally, it's a device that can move and react to sensory input. Robots are widely used in factories to perform high-precision jobs, such as welding and riveting, and are also used in special situations that would otherwise be dangerous for humans (for example, cleaning toxic waste or defusing bombs). Robotics refers to the field of computer science and engineering concerned with creating robots; it is a branch of artificial intelligence.
The term was coined by Czech writer Karel Capek back in the 1920's, in R.U.R., a play about technology gone awry (it predicted that robots would ultimately destroy humans). The first commercial robot firm was founded in 1961 by Joe Engelberger. Today, Bill Joy co-founder of Sun Microsystems has worried aloud that 21st-century robotics and nanotechnology may become "so powerful that they can spawn whole new classes of accidents and abuses." "As machines become more intelligent, people will let machines make more of their decisions for them," Joy wrote in Wired magazine. "Eventually a stage may be reached at which the decisions necessary to keep the system running will be so complex that human beings will be incapable of making them intelligently. At that stage the machines will be in effective control."
The term "robot" has morphed to also refer to bots, which are automated programs used in several online functions.

spammin'
Slang for speaking aimlessly on a mishmash of topics, or to stuff someone's brain with information of questionable content. For example "This guy on AOL started spammin' me about Rush Limbaugh's superior intellect."

TechnoGrannyShow, Zero Cost Marketing, Web Site Tutorials 8-24-09

Dale Stefancic-Bio, Host of Entrepreneurs on Call

Born in Cleveland, Ohio in 1951, had the traditional upbringing, Loving parents and sister. After high school I attended Kent State University for business. After three years I transferred to Ohio State and received a degree in Landscape Contracting and Design.
I worked my landscape contracting business successfully for 8 yrs. Before wearing all the hats became more than I wanted to handle anymore. I started out in the job market and soon took a job with a large privately held water ultility where I am still currently employed today, 27 years later.

As time moved on and I got into my fifties, plus three different sales of ownership of my company, different corporate climate everywhere, I thought it be fitting to exercise that entrepreneurial itch I have always had.

I always knew that there was more to the game than trading hours for dollars. I wanted to create a business where I could leverage my time and my money.
I began to invest in myself with education from what I considered the masters. The people who I wanted to be like. So I read everything from the likes of Don trump, Robert Kiyosaki, John Carlton, Dan Kennedy, the classic by Napoleon Hill, Think and Grow Rich as well as many others. Still to this day , I am a student. I began to develop myown business model and incorprorated what I had learned.

I wanted to share my experience with others who faced situations similar to mine, but did not know where to go or the process to change. I knew I had a strong message to share with people. I knew I could not only share a valuable message, but also teach them what needs to be done. You have to make an investment. The most important investment you will ever make. One that will last a lifetime. The investment is you. You must invest in yourself with knowledge and then apply that knowledge with persistant action to create your desired result.

So I now not only had my vision but also a mission. I wanted to get my message out to as many people as I could, and share with people that yes, the world is changing, and you can have options in life that can make life much more enjoyable for you and your family.
With this came the birth of my talk radio show. “The Home Based Business Show”. I never in my life have even been in a radio station.

So I made another investment. I contacted my local radio station WELW 1330 am in Willoughby, Ohio and told them of my idea for a talk show.
I had no idea how I would get quality guests to share the message of what you need to do and how to do it. But a lot of the people who I studied, read their books or attented their seminars, came onto my show with great information for my listeners. This help me build a lot of creditbility and well as develop and deeper relationship with people who are mentors to me. People such as Chet Holmes, Gary Harspt, Loral Langemeier, Dan Kennedy, Bob Proctor, Michael Gerber and the list goes on.

Its been truly amazing for me. I love every minute of what I do. I am now getting engagements. Working with other companies and associations with entrpreneurship and small businesses.
My next project is to write my own book to hopefully serve as a blueprint for others to see that all is truly within your reach.

The other part of my life that has been truly amazing are my two treasures, my wife of 35 yrs. Linda and my son Matt. Without their love and support, I’m not sure if any of this would have been possible.

I am thankful of what I have been able to do so far. I also am greatful to my great friend and business partner Mike Claggett who is my techie, and also keeps me in check. Mike is a big part of my team which is so important to be successful. You cannot do it all no matter how good you are.

The best advice I can give anyone is, make the investment and “Just Get To IT”



1). Why your business is invisible without a website.

More and more the consumer looks to the Internet to provide information on the products and services they want and need. However, as a recent study has shown, while 66% of consumers search the Internet for local small business information, only 44% of small businesses have a web site. The end result is that the small local business without a website is virtually invisible to these local consumers."According to the Nielsen Online Custom Survey from WebVisible, Inc.," stated Dale Stefancic, co-owner of Entrepreneurs On Call, "92% of consumers have first researched a product on the Internet, and then have purchased that product locally at least once. The end result is that the business that has a website is much more likely to end up with that consumer in their local store.

The Internet no longer serves the global marketplace exclusively but now impacts directly the sales of the small local business. Without a website to direct and inform the local customer, a small local business will soon no longer stand any chance of real local success."This creates a real quandary for the small local business, as the design of even the most basic of websites can run into thousands of dollars. In today's economy, a website is not economically feasible for some. Small businesses have a tendency to spend money on more traditional forms of advertising such as newspaper, Yellow Page ads and television.

However, the same study shows that 50% of consumers turn to the Internet first, followed by only 24% for Yellow Pages, 4% for local newspapers and 1% for television."This does not make sense," stated Mr. Stefancic, "in that the small business owner is spending their advertising dollars in the wrong place. This is the reason we developed More Local Business Online. Now, any small business can develop a website and draw that local traffic, often for less than the cost of a single newspaper advertisement."

How can zero Cost marketing put your advertising costs on the back burner for good.

There are so many resources you can go to in your particular field with your product or service that youcan get free advertising and let prospcts know about your product or service. Ex. Artilcle marketing. People read so muchont the internet about everything you can think of. Oneof the biggest is "How To" People mwant to know how to do things. IF your product or service helps them them write about it.



How you can effectively market your product or service even if do not have a webite.

Ezines. These are a huge source of finding new customers and becoming the expert in your field. Let people identify with you. Some Ezines and 100,000 to 200,000 subscribers and many will let your promote what you have or what you are about if you write a good article for their readers for free. They are always looking for good content.

If you would like to find out more about Zero Cost Marketing with Content Management and E-Zines, you can go to: http://tinyurl.com/grannymarketing. Techno Granny says it's so easy even a granny can do it.


Dale
Dale Stefancic
dale@dalestefancic.com
440-463-7095
www.EntrepreneursOnCall.com