Techno Granny Show, Effective Detective, "List in a Box"

Techno Granny Show, Effective Detective, "List in a Box"

Time: 09/12/2011  Episode Notes: If I had an easy software that would create a list for you no matter how small or how large. If it would make your life easier for soccer calling or marketing and sales, would you want to know about it? If it was free would you buy it? Gotcha! Whether you are a party planner, fundraiser, business owner or just someone planning a wedding you need a list. Most of the time you probably have to gather all of your address books, old yearbooks, invoices or perhaps you just don't know where to look. Well, Matt Tomsho, The Effective Detective has the solution. He has an easy software that a pre-teen could learn to use and he's GIVING IT AWAY.  Well, you know the TechnoGranny fans mantra is: "If it's free, it's for me, we'll take three." Listen in to find out how to use, how it will help you and HOW TO GET IT FOR FREE! Effective Detective, List in a Box If I had an easy software that would create a list for you no matter how small or how large. If it would make your life easier for soccer calling or marketing and sales, would you want to know about it? If it was free would you buy it? Gotcha! .........................................................Whether you are a party planner, fundraiser, business owner or just someone planning a wedding you need a list. Most of the time you probably have to gather all of your address books, old yearbooks, invoices or perhaps you just don't know where to look. ........................................................Well, Matt Tomsho, The Effective Detective has the solution. He has an easy software that a pre-teen could learn to use and he's GIVING IT AWAY. ........................................................Well, you know the TechnoGranny fans mantra is: "If it's free, it's for me, we'll take three." Listen in to find out how to use, how it will help you and HOW TO GET IT FOR FREE! Short Bio Matt Tomsho has been involved in the Information Technology world for over 30 years. His background has ranged from programming, systems analysis, database design, customer service, IT Management, marketing, and sales. For the last few years he has specialized in database design for small businesses. His current venture as The Effective Detective is to show businesses and the people involved in them how to become more effective in what they are doing. In particular, how to utilize software so that it becomes the boon to their business it was meant to be, rather than the bane that it often becomes. Listen to archived show HERE: Talking Points 1.      I don’t want people and businesses to be more productive or efficient; I want them to be more effective. 2.      Effectiveness is not the same as efficiency or Productivity. 3.      Effectiveness is doing the right things the way that works best for you. 4.      You don’t want to work harder or smarter; you want to work right. That is from James Malinchak, a speaker and coach I really admire. 5.      Technology, really software, has been one of the greatest boons to business in the last 100 years. Unfortunately, software has started to get too complicated. This is because the only way a software company can get you to upgrade, and thus keep making money is to add new features that you may or may not need. 6.      Software today tends to overwhelm people – all the features tend to obscure the ones that are most important for them. This is really obvious in three business areas: sales, marketing, and support. 7.      This is one of the reasons I’m releasing List in a Box.  I wanted to give people something extremely simple, yet something that could actually do a job that a lot of businesses need to do but aren’t doing right now: reach out on a regular basis to their existing customers. It is so much easier to sell to an existing customer, but so many businesses get caught up in the trap of constantly trying to find new customers, they can’t give much thought to people or businesses that have already bought from them. This software gives them an extremely simple and easy way to organize their customer list and actually market to it! 8.      I decided List in a Box should be free so people don’t have to think about whether to make another investment in software, but just get something done! 9.      Using List in a Box a business owner can create a mailing list, segment it, and quickly and easily create sales letters, envelopes, and mailing labels. In fact, I give away templates to do those things too. 10.  Because the list is stored on their computer and it is in Microsoft Excel, if they decide to get some other software package later, or they want to transfer their list to something like SendOut cards, it is a simple matter to export the data. Some packages will even take Excel directly. 11.  I send out several instructional videos that walk you through using the software, and how you can segment your list, and what makes sense when you do that. 12.  Right now it is only available for PCs. 13.  People need to recognize that computers and software are just tools. They don’t solve a problem by themselves – they need you. You have to know what you want to accomplish and then look at what tool and the features of the tool will get you there. You can use a claw hammer to pull out a screw, but wouldn’t it be easier on you and the wood if you used a screwdriver?           Matt Tomsho, The Effective Detective, Finding The Hidden Profits In Your Business Email: matthew@mjtomsho.com Web site (free software): http://TheEffectiveDetective.com Web Site (business): http://mjtomsho.com