TechnoGrannyShowBlog, Joan Stewart Publicity Hound, Pittsburgh NAWBO Day Preview

Hosted by: technogranny Title: Techno Granny, Joan Stewart, the Publicity Hound, NAWBO Day Preview

Time: 09/13/2010 08:00 AM EDT Episode Notes: Publicity expert Joan Stewart shows you how to use free publicity to establish your credibility, enhance your reputation, position yourself as an expert, sell more products and services, promote a favorite cause or issue, and position your company as an employer of choice---all on a shoestring budget........................... Today Joan publishes the popular free ezine, "The Publicity Hound's Tips of the Week," every Tuesday. A prolific blogger, she writes about publicity, PR and social media topics at PublicityHound.net and MySocialMediaSolution.com/blog. She's written four ebooks on publicity topics and is featured or quoted in more than 60 books on the topics of publicity, PR, marketing and small business issues............................ As Media sponsor for 4th Annual NAWBO Day, TechnoGranny has decided to get Joan to do a preview of her workshop at 4th Annual NAWBO Day in Pittsburgh, Pa. .................................................................................... You will hear: - - One major change in "the publicity game" compared to 20 years ago The truth about press releases. Do they really work?  3 story ideas that women business owners can pitch--right now! A great tip on how to build relationships with journalists (lots of people wouldn't bother doing this)  A terrific free resource for anyone who has a shoestring budget (or no budget) for publicity  Listen to the original broadcast on September 13 installment of TechnoGRanny Show at:  http://tinyrul.com/technogrannyshow For additional information on 4th Annual NAWBO Day, an initiative fo National Association of Women Business Owners, Greater Pittsburgh Chapter: http://nawboday.com, NAWBO Day is this Friday, September 17, 2010 Talking points: - -One major change in "the publicity game" compared to 20 years ago - -The truth about press releases.  Do they really work? - -3 story ideas that women business owners can pitch--right now! - -A great tip on how to build relationships with journalists (lots of people wouldn't bother doing this) - -A terrific free resource for anyone who has a shoestring budget (or no budget) for publicity -------------------------------------- Joan Stewart The Publicity Hound 3434 County KK Port Washington, WI 53074 USA Phone: 262-284-7451 (Central Time Zone) Fax: 262-284-1737 http://www.PublicityHound.com http://www.PublicityHound.mobi Where to follow me: Blog: http://www.PublicityHound.net Twitter: http://Twitter.com/PublicityHound Faceboook: http://www.facebook.com/publicitytips http://expertsclick.com Publicity expert Joan Stewart shows you how to use free publicity to establish your credibility, enhance your reputation, position yourself as an expert, sell more products and services, promote a favorite cause or issue, and position your company as an employer of choice---all on a shoestring budget. She explains how to develop strong relationships with journalists and broadcasters at traditional media outlets, and use social media sites to build a targeted following of people who are dying to do business with you. Joan worked in the newspaper industry for 22 years, including stints as an editor at four daily newspapers and The Business Journal in Milwaukee.  Her own publicity campaign started at 10 when her hometown newspaper wrote a story about a blue ribbon she won for a 4-H sewing project at the Ohio State Fair.  From then on, she was hooked. A few years later, while other girls her age were playing with Barbie dolls and listening to Beatles albums, Joan was always scheming and thinking of ways to get into the giant newsroom at The Cleveland Press, her local metropolitan newspaper, so she could meet reporters and ask them about their jobs. During the next 10 years, Joan used every excuse imaginable to get into the newsroom.  She interviewed reporters for class projects.  She visited The Press during school field trips.  She talked her way into the newsroom again when she was named sports editor for her high school newspaper and she told the grizzled sports reporters at The Press that she wanted to visit them to learn “how the pros do it.” She was mesmerized by the clanging of Underwood manual typewriters, editors barking orders to reporters, and the fog of cigarette smoke. In 1974, she was involved in her first investigative story as editor of The BG News at Bowling Green State University in Bowling Green, Ohio.  Rumors had circulated throughout campus that local fraternities were encouraging their members to cast multiple ballots in the student elections so their favorite candidates would be elected.  She and three other newspaper staffers entered the voting booths several times on election day and stamped “The BG News” on the paper ballots, then dropped them into the ballot boxes—proving that the lax election system indeed made it possible for students to vote more than once.  The university threatened her and the other journalists with expulsion.  They were later cleared, but a story about the controversy appeared along with her photo in none other than The Cleveland Press.  “I was thrilled because it gave me one more reason to be able to visit the newsroom,” she said.  But she was mortified when the article misspelled her name.  "Joan Gestl" appeared as "Joan Grestl."  It was her first valuable lesson in the importance of accuracy. Today Joan publishes the popular free ezine, "The Publicity Hound's Tips of the Week," every Tuesday.  A prolific blogger, she writes about publicity, PR and social media topics at PublicityHound.net and MySocialMediaSolution.com/blog. She's written four ebooks on publicity topics and is featured or quoted in more than 60 books on the topics of publicity, PR, marketing and small business issues. Follow her here: At her publicity blog at PublicityHound.net At her social media blog at MySocialmediaSolution.com/blog At her website at http://www.PublicityHound.com On Facebook at http://www.facebook.com/publicitytips On Twitter a http://www.twitter.com/PublicityHound On YouTube at http://www.youtube.com/publicityhound   Joan lives (and tries to stay warm) in Port Washington, Wisconsin.